I help conference, summit, and mastermind companies use AI to stop broadcasting generic messages and start making every attendee feel like the experience was built specifically for them.
See If We're a Fit
Generalized AI marketing is becoming table stakes. The event companies that win from here will be the ones who use AI for precision, not volume.
Your marketing treats a first time attendee and a three year community member exactly the same way.
Your sales calls follow the same script regardless of whether someone is exploring or ready to commit.
People attend your event once, have a great experience, and then disappear. The onboarding ends at the ticket purchase.
You don't need more marketing.
You need marketing that knows who it's talking to.
I've spent 15 years studying why humans buy, connect, and stay. Now I'm pairing that understanding with AI to do what was never possible before: make every single person in your world feel like the experience was designed for them.
Every event company has three leverage points where precision beats volume. These are where AI changes everything.
Make your event community stickier, more engaged, and more valuable so people don't just attend once and disappear. AI identifies engagement patterns and helps you create touchpoints that feel personal at scale.
The journey from "I just heard about this" to "I'm all in and telling my friends" should feel intentional and personal, not one size fits all. AI maps the ideal path for each attendee based on who they actually are.
Use AI to hyper segment your audience so that every touchpoint, every email, every conversation feels like it was designed for that specific person. Not sprayed at a list. Aimed at a human.
"The old way of marketing was a shotgun. Everyone could do it. I'm suggesting you pick up a sniper."
AI is about to make generalized marketing effortless. Every company will be able to blast messages at scale. The competitive advantage shifts to the people who use AI not to say more, but to know more about who they're talking to and what that person actually needs.
It starts with understanding where your revenue is leaking. It ends with AI tools you keep using long after we're done.
I analyze your sales calls, attendee journey, and marketing touchpoints using AI to find the exact moments where people disengage, drop off, or fail to convert. Not guesswork. Data.
We build a hyper segmentation framework that groups your audience by actual need, not just demographics. This is the difference between "Dear Event Attendee" and a message that makes someone feel seen.
I build AI tools tailored to your business that you keep using. Sales call scoring, attendee behavior analysis, personalized follow up triggers. Infrastructure, not just insight.
For companies that want continued support, I stay on as a strategic partner. Refining the tools, reviewing the data, and helping you sharpen the aim as your community grows.
The same three things, over and over:
I built my career studying human psychology at scale. Not in a lab. In the trenches of live events, virtual summits, and high ticket sales environments alongside Tony Robbins, Peter Diamandis, Dean Graziosi, and the Dalai Lama.
In 2019, my body started shutting down. Over the next two years I saw nearly 200 specialists, spent close to a million dollars on treatment, and had to step away from my business entirely. That experience taught me something no course ever could: the systems you build matter more than the effort you put in.
When I came back, I came back different. Less interested in volume. More interested in precision. Less interested in tactics. More interested in understanding what makes a human being feel like they belong somewhere.
Now I pair that 15 years of human psychology expertise with AI to help event companies do something that was never possible before: treat every person in their world as an individual, not an audience segment. That's not a tagline. That's the future of event marketing, and I'm building it with the companies smart enough to see it coming.
"James helped us build an eight figure company from scratch. He's one of the few people in the online business world who understands how to sell, as well as the tech required to scale a business to that level. If you have a chance to work with him, I'd do it in a heartbeat."
"James is pretty much the Alex Hormozi of offers. Not to mention his heart is as big as his brain. He deeply cares for everyone around him and acts with utmost care and integrity. He's been in the trenches and can speak from experience, not theory."
"Thanks to his help, we raised $1.1 million for a solo, never before attempted, coast to coast crossing of Antarctica. He literally helped me achieve the impossible."
"James is one of the best living marketers, generating not millions but BILLIONS for his clients. This is a singular opportunity, don't miss it."
It starts with an audit. If the fit is right, it becomes ongoing infrastructure.
A comprehensive AI powered analysis of your entire sales process, attendee journey, and marketing touchpoints. You walk away with a documented playbook and custom AI tools.
Everything in the Audit, plus continued strategic partnership. I stay on to refine your tools, review your data, and sharpen the aim as your community grows.
Takes 30 seconds. I personally read every response.
At under $1M in revenue, you're most likely still building your event audience and core offer. The AI optimization I do works best when there's already a sales process generating data to analyze and improve.
If you're under $1M, the most impactful thing you can do right now is nail your core offer and build your initial community. That said, if you believe your situation is different, I'm happy to talk.